Founder - FitEmpower
FitEmpower is a fitness platform leveraging the latest AI technology alongside expert fitness coaches to provide customized workout plans.
MY ROLE
As the founder of FitEmpower I transformed idea to product overseeing every step of development and launch of FitEmpower. I conducted market research, user interviews, managed customer onboarding, and oversaw AI integration.
As the sole founder of FitEmpower, I had additional responsibilities including product ownership, writing copy, and fundraising.
PRODUCT
The demo video shows the customer interaction with FitEmpower at its most basic function. This highlights the questionnaire each user will fill out and the workout plan directly sent to each users inbox.
FitEmpower utilizes the latest AI technology, to create a customized, efficient and powerful fitness plan. When a questionnaire is filled out, the information received is ran through an carefully crafted algorithm to produce a plan. The typical user will reciece their workout plan within 20 minutes to ensure, our expert coaches can approve each and every plan.
EVOLUTION (ORIGIN STORY)
The original concept behind the AI fitness plan revolved around an issue of accessibility. Founder Isaac Gueu is a fitness enthusiast who loves the mental and physical health benefits from fitness. One thing that often prevents individuals from working out is inaccessibility. Whether you’re traveling or at home with limited equipment, FitEmpower mends this equipment gap allowing users to stay fit whenever they want.
Isaac was able to validate the need for FitEmpower by conducting market research and surveys to determine the problem and guide the process of building a solution.
It took less than 3 months to take product from an idea for a fitness program to being a live platform in the hands of the first external customer. The next few months involve conducting user feedback, iterating and launching new features. The product is considered successful with a limited invite-only launch that is being used regularly by fitness enthusiasts.