I recently competed in Intuit’s Product Case Competition hosted at Claremont McKenna College earning a finalist position after presenting to five current Product Managers at Intuit. I worked collaboratively with four teammates who represented four schools: Claremont McKenna, Harvey Mudd, Scripps and Pitzer.
The Slide Deck is Available Here
Key Findings: After conducting in person interviews at various local businesses we decided to answer the following question: How to we help small ecommerce businesses owners with low marketing budgets leverage social media to acquire new customers? In order to solve this problem we recommend building an AI powered extension onto Mailchimp which would allow users to make posts on social media, track post performance, make suggestions, and harness the nature of community in social media with a collaboration corner. Wireframe available below:
Primary Metric:
Customer Acquisition Costs: Money spent on marketing / total number of new customers
The number of new customers who purchased a product on the social media platform (tiktok shop, Instagram shop, FB Marketplace etc)
To measure success we would utilize the following methods:
Surveys
Usage Data
A/B Testing
Ultimately success would look like,
Lower customer acquisition cost
Greater number of people exploring the product
Inter-small business interactions, collective and connected growth
Again, the full slide deck is available here